The following article was produced in partnership with Casio.
This year, Casio celebrates a massive milestone: 50 whirlwind years of revolutionising the watch industry. To honour this momentous occasion, the brand launched the #MyCasioMyStory campaign, a competition inviting fans and customers alike to share their personal stories about their connection with Casio watches. Suffice to say, it was a resounding success, with entries pouring in from all over Australia, each one demonstrating how these beloved timepieces have touched lives and created lasting memories.
#MyCasioMyStory
Running through August, the competition encouraged entrants to submit stories via video, written essays, or voice memos; in return, they would be in with a chance to win a grand prize of A$10,000. Entries were wide-ranging, from heartfelt testimonials to more adventurous timepiece tales, but the winning entry came from Camila, who shared a love story almost as timeless as Casio itself…
In her emotional video, Camila described how a BABY-G watch marked the beginning of her relationship with her now-fiancé:
50 Years of Innovation & An Even Brighter Future
To understand why Camila and so many others feel such a connection to their Casio watches, it’s important to look back at Casio’s 50-year history. Founded by Tadao Kashio, Casio started not as a traditional watchmaker, but as an engineering company that developed the world’s first compact electronic calculator. This pioneering spirit carried through when Casio entered the watch market in the 1970s, with its first timepiece, the Casiotron, debuting in 1974.
Casio’s ethos has always been about pushing boundaries and challenging conventions, a mindset that led to the creation of the now legendary G-SHOCK in 1983. Known for its then-unprecedented durability, the G-SHOCK became a global sensation, beloved by everyone from adventurers to athletes alike. Its ability to withstand a 10-metre drop made it synonymous with innovation, reliability and ruggedness—two qualities that remain central to Casio’s identity.
But even as Casio celebrates this milestone, the company isn’t resting on its laurels. The launch of the limited-edition Casiotron model, inspired by the 1974 original, is a nod to the brand’s rich history and boasts modern updates like solar charging and smartphone connectivity; a testament to Casio’s commitment to staying ahead of the curve.
Join the Journey
With the #MyCasioMyStory campaign, the brand has given its customers a platform to celebrate these memories. Whether it’s a first love, an unforgettable adventure, or a moment of personal triumph, Casio has been there from start to finish.
As Casio looks to the next 50 years, the brand remains committed to creating watches that are timeless, innovative, and deeply personal. So, what’s your Casio story? Join the Casio community and add one of these iconic watches to your collection to see just how seamlessly they become and integral part of your lifelong journey.
For now, congratulations to Camila, and happy 50th anniversary, Casio! Here’s to another half-century of trailblazing timepieces.