- For decades, Hennessy has been a symbol of social status at the intersection of pop culture.
- Hennessy has launched limited-edition collections with artists like Nas, and its latest collaboration with LeBron James extends this influence to the NBA.
- Set for release on October 15 in Australia, the “Hennessy Limited Editions by LeBron James” includes V.S. and V.S.O.P. bottles with custom artwork celebrating his career.
Few brands can boast the same cultural influence as Hennessy. The LVMH-owned brand is undoubtedly the world’s leading cognac producer and occupies an exclusive position at the intersection of sports, music and pop culture.
Hennessy, or ‘Henny’ as it’s more commonly known, has been a mainstay in rap culture for decades, symbolising social status and success.
From Biggie and Nas to Kendrick Lamar and Drake, artists across generations have used Hennessy to punctuate their lyrics and lifestyle. It has been referenced in thousands of tracks since Tupac’s early mention, embedding itself in the hip-hop lexicon.
Hennessy has since capitalised on its unrivalled popularity, launching limited edition collections with artists like Nas to celebrate hip-hop’s enduring legacy and deliver special releases for its growing audience… and its latest release is taking this cultural phenomenon to the NBA, bridging the worlds of music, sport, and luxury in a way only Hennessy can.
Releasing on 15 October at Dan Murphy’s across Australia, Hennessy is launching a special collaboration with NBA legend LeBron James. This partnership brings two giants together with the “Hennessy Limited Editions by LeBron James”—a V.S. and V.S.O.P. limited-edition collection, available globally from 26 September 2024.
“As an admirer of Hennessy and its iconic brand, I’ve always appreciated its commitment to basketball and how it celebrates the sport’s influence on and off the court.”
LeBron James
The limited edition collection will feature expressive artwork across the bottles, celebrating the life and career of the four-time NBA champion, both on and off the court. Hennessy has also launched a fresh twist on the Henny-Rita: an exclusive cocktail that features Hennessy V.S, lime juice, orange liqueur, orange juice and agave syrup and was inspired by James’ recent tasting experience in the Cognac region.